A Centennial Logo

Submitted by
Paula Scheller
A logo is a combination of text and visual imagery that tells people the name of a company and creates a symbol that represents that company. So why do we need a logo for the Nichols Centennial Celebration?
Although the centennial is not a business, a logo for it can be a powerful connection between the event and what people relate to when they see that logo. The Nichols Centennial Committee wants people to learn and recognize the symbols of the logo to feel the connection to our great community.
In its search for logo ideas, the centennial committee wanted to offer people a chance to submit a drawing of a logo using symbols that they feel have a connection between Nichols and themselves. After reviewing the submitted entries, a design by Kay Beresford was chosen as the logo design we are going to use. We took the draft to Forever Young Designs, where Spencer Young put the draft into a final form for the committee to use in the centennial doings.
We are proud to have a logo that represents Nichols and its 100 years of change. As you see, the logo is encompassed by train tracks. The railroad was important in the development of the northern part of Outagamie County. The Wisconsin & Northern Railroad connected Appleton to Shawano and laid the foundation for the development of Nichols by making freight and passenger services available to the underdeveloped area.
The center of the logo has ‘100’ written in bricks. This represents the first four brick businesses erected on Main Street: One for the jelly factory, one for a cheese factory, one for a casket factory and one for a bank.
Behind the ‘100’ is a rendering of Nichols Water Tower. In its beginning, Nichols was the only town north of Appleton to have sewer, water, and electricity. The tower is centered between a road and a river as is the Village of Nichols. In 1917, a 5000 mile state trunk highway system was established and according to the first Wisconsin roadmap, Nichols would have Highway 47 on its east side. To the West, lays the Wolf River, another form of transportation frontiersmen used.
A little saying found within the logo represents the core value of our community. It states, “A little street where old friends meet.” Nichols’ Main St. (now called Highway F) was the only way into and out of the little village. It is the street where people convened for shopping, entertainment, and of course gossiping, but it is also a street where everyone can feel comfortable that they are surrounded by friends.
Tying everything together is a ribbon that says, ‘A Century of Change’. Nichols has been through a great deal of change. It has experienced growth and decline, it was affected by world issues like the depression and experienced many social issues including a lack of economic opportunities. But Nichols is resilient and determined. We are a proud community and invite you to attend our Centennial Celebration on Sept. 8 to feel the connection of its symbols with your memories on that day.
We will be having a parade, the opening of a time capsule buried when the school was open, demonstrations of Nichols’ past daily lives, car, tractor, old bike show, mini train rides, games, food, and music. To make your day even more special, we are encouraging everybody to dress up as they did in the 1920s. We want to offer many memories and a new or renewed appreciation of Nichols and its surrounding area.